Google Ads and PPC in Kigali
e10 Infotech provides Google Ads management in Kigali and PPC services for Indian businesses, building search.
Google Ads management that answers one question: what did a customer cost?
e10 Infotech Private Limited builds and runs paid search for businesses that need enquiries or orders this quarter. Accounts are structured by intent so budget follows the queries that convert, negative keyword lists are maintained weekly, and every campaign points at a page built to convert rather than at a homepage. Reporting starts with cost per qualified lead and revenue, and only then talks about clicks and impressions. Businesses in Kigali come to us when they want this handled properly.
Campaign types we manage
- Search campaigns for high intent commercial and branded queries
- Performance Max and Shopping for ecommerce catalogues
- Display and YouTube for remarketing and demand creation
- Lead form and call only campaigns for mobile heavy categories
- Local campaigns that drive store visits and direction requests
What the first thirty days look like
We audit the existing account or build a new structure, install conversion tracking properly through GA4 and the Google tag, import offline conversions from your CRM where possible, then launch a controlled test across two or three intent groups. From there the work is weekly: search term review, negative keywords, bid and budget shifts, ad copy tests, landing page fixes and pruning whatever is buying traffic that never converts.
Where the wins usually come from
In most audits the biggest gains are not in bidding. They are in tracking that was never verified, broad match campaigns absorbing budget, one landing page for every keyword, and no negative keyword discipline. Fixing those four things typically moves cost per lead more than any bid strategy change.
Works well with
Paid search performs best with Landing Page Design and Conversion Rate Optimization. Social prospecting is handled by Meta Ads, organic coverage by SEO Services, measurement by Analytics and Reporting, and the full plan by Digital Marketing.
Working with businesses in Kigali
Work for clients in Kigali runs remote first: a named team, a scope agreed in writing before anything starts, and regular demos you can hold us to. Working hours are arranged to overlap your day, and everything is delivered in English.
Commercial context changes from one city to the next, so we start by looking at what comparable businesses in Kigali already do, what they charge and where the gaps sit. That research shapes scope before production work begins.
You get one point of contact, senior people on the delivery, and reporting tied to enquiries and revenue rather than activity. Businesses in Kigali and across the wider region are supported on the same terms.
Want a clear cost per lead from paid search?
Share your account and targets and we will audit the waste and model a realistic cost per lead.
Serving Kigali and the wider region.
Answers before you ask
Everything worth knowing about Google Ads and PPC in Kigali.
What is your Google Ads management fee?
Usually a monthly retainer based on account complexity, or a percentage of media spend for larger budgets. Media is paid directly to Google from your own account.
What is the minimum ad budget to start?
For most Indian B2B and service categories, twenty five to fifty thousand rupees a month in media is the practical minimum to gather useful data. Ecommerce usually needs more.
Will you use our existing account?
Yes, wherever possible, because account history helps. We audit it first and rebuild only the parts that are structurally holding performance back.
Who writes the ads and extensions?
We do, and we test headlines, descriptions, sitelinks, callouts and images continuously. You approve messaging and claims before anything goes live.
How do you stop wasted spend?
Weekly search term reviews, aggressive negative keyword lists, tight match type control, device and location bid adjustments, and pausing anything that spends without converting.
Can you track phone calls and WhatsApp enquiries?
Yes. Call extensions, call tracking, click to call events and WhatsApp click events are all measurable and included in reporting.
Do you handle Performance Max campaigns?
Yes, with asset groups organised by product margin or service line, brand exclusions where needed, and feed quality work so the algorithm has good inputs.
How soon do we see results?
Approved campaigns can go live within a week and produce enquiries immediately. Stable cost per lead usually appears after four to six weeks of optimisation.
Will competitors bidding on our brand hurt us?
It raises costs, so we keep a defensive brand campaign running and, where policy allows, file trademark complaints against ads using your name in copy.
Do you provide landing pages?
Yes. Campaign specific pages are built in house, which usually improves conversion rate more than any change inside the ad account.
What reporting do we get?
A live dashboard plus a monthly review covering spend, conversions, cost per conversion, revenue where tracked, changes made and next actions.
Can we pause campaigns during off season?
Yes. Budgets can be seasonal, and we plan ahead so tracking, remarketing lists and quality signals are preserved while campaigns are paused.
Do you offer Google Ads and PPC in Kigali?
Yes. e10 Infotech delivers Google Ads and PPC for businesses in Kigali and across the wider region, remote first with a named team and a scope agreed before work starts.
How do you run Google Ads and PPC projects for clients in Kigali?
Working hours overlap the Kigali business day, communication is in English, and you get one point of contact with reporting tied to enquiries and revenue rather than activity.
Let's build something that ships
Tell us what you are trying to build. You will hear back from an engineer, not a sales desk.