Services

Sixty eight services is a long list, and a long list is easy to mistake for a company that will say yes to anything. The honest framing is different: these are seven practices that have accumulated since 2011, written up separately because a client searching for smart contract audits should not have to read about brochure design to find it.

Most engagements use two or three of these. Almost nobody needs ten.

How to read this list

Eight of the sixty eight are umbrella pages. Software development, web development, ecommerce development, AI first development, Web3 development, branding and creative design, digital marketing and lead generation and growth consulting each describe a whole practice. The rest sit underneath one of them.

If you know exactly what you need, go straight to the specific page. If you know the problem but not the shape of the solution, start with the umbrella page and let us work out the rest.

What is the same regardless of which one you pick

Teams stay small, usually two to four people, and one person carries the outcome and speaks to you directly. There is no account management layer relaying messages. Whoever builds a thing supports it in production, which changes how carefully the error cases get handled the first time.

Estimates come after a scoped discovery rather than off a rate card, because a number produced before anyone has seen your existing systems is a guess wearing a suit. Where AI accelerates the work it gets used, and where it does not it gets left alone.

AI engineering

Model work that has to survive contact with real users, real costs and real failure modes. Guardrails, evaluation and cost control matter more here than the demo does.

• AI first development
• AI consulting and strategy
• AI agent development
• Generative AI development
• LLM integration and fine tuning
• RAG and knowledge systems
• AI chatbot development
• AI workflow automation
• MLOps and AI infrastructure
• Building with AI coding tools

Blockchain and Web3

Code that holds money is a different discipline. It gets written assuming somebody hostile will read it, and audited before anything of value goes near it.

• Web3 development
• Blockchain development
• Smart contract development
• DeFi development
• Token development
• NFT marketplace development
• Crypto wallet development
• Crypto exchange development
• DAO development
• RWA tokenization

Custom software and platforms

The systems a business runs on when no off the shelf product fits how it actually works. Usually the highest value work we do and the least glamorous to describe.

• Software development
• Custom software development
• SaaS product development
• Web application development
• Mobile app development
• CRM development
• Business automation
• API integration
• Payment gateway integration

Websites and ecommerce

Sites that load fast, stay editable by the people who own them, and keep selling after the agency has gone quiet.

• Web development
• Website design
• Website development
• WordPress development
• Landing page design
• Website speed optimization
• Website maintenance
• Ecommerce development
• Shopify development
• WooCommerce development

Design and brand

Interface and identity work, including the unglamorous parts like usage rules and file formats that decide whether a brand survives its second year.

• Branding and creative design
• UI and UX design
• Logo design
• Brand identity design
• Graphic design
• Brochure and flyer design
• Social media creatives
• Marketing collateral
• Video editing
• Motion graphics

Digital marketing

Channel work measured on enquiries and revenue rather than impressions. Tracking gets fixed before spend goes up, because otherwise nobody can tell what worked.

• Digital marketing
• SEO services
• Local SEO
• Google Ads and PPC
• Meta Ads
• Social media marketing
• Social media management
• Content marketing
• Email marketing
• Conversion rate optimization
• Online reputation management
• Analytics and reporting

Growth and revenue operations

The plumbing between marketing and sales. Offers, routing, scoring and the reporting that tells you which of the two is actually broken.

• Lead generation and growth consulting
• Lead generation
• Marketing strategy
• Sales funnel setup
• Marketing automation
• Ecommerce growth consulting
• Marketplace listing support

Working out which one you need

If an internal process is eating hours every week, start at business automation or custom software development. If you have a product idea and no engineering team, start at SaaS product development. If the site exists but nothing converts, the answer is usually conversion rate optimization before more ad spend. If you are shipping an AI feature and worrying about cost or accuracy, LLM integration and fine tuning is the honest starting point.

Sector context changes how each of these gets built, which is what the industries pages cover.

Frequently asked questions